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Research Comms

How an economic institute's video strategy helped it reach millions of people around the world | Matthew Kulvicki | Institute for New Economic Thinking

Mar 27, 2024

It's no secret that video can be one of the most powerful ways of sharing research with audiences online. But creating a successful strategy that will get your videos seen by the right people isn't always so straightforward.

One research organisation that has achieved huge levels of public engagement with its own...

Avoiding the Spiral of Silence: The Case for Talking About Climate | Eric Fine | Yale Program on Climate Change Communication

Feb 27, 2024

Over the past few decades, the evidence to show that climate change is happening, that it’s caused by human activities, and that we need to take urgent action to limit its impact, has gathered at an overhelming rate.

But research into the best way to communicate that message has lagged behind.

That’s changing,...

Generative-AI: Establishing guidelines for how to use it | Amy Mollett, Barney Brown and William Kerslake | University of Cambridge

Jan 31, 2024

Generative-AI tools, like ChatGPT, are increasingly embedded in the day-to-day work of research communicators. At the University of Cambridge the senior comms team has published a set of AI guidelines, created in consultation with staff across the university.

In this episode of Research Comms, members of the working...